Snack bars worth eating.....
by Christina Agnew,
Despite the fact that they are *everywhere*, we are usually not fans of snack bars, unless they are homemade. As with breakfast cereals you are typically looking at sugar heavy recipes and in our view you're better off eating an apple and a handful of cashew nuts. Sometimes you want something more sophisticated though, and for this we will always reach for a Love Raw snack bar. The Rosehip & Lemon flavour is divine! We caught up with Love Raw's founder, Rimi Dabhia, to find out what she's doing differently.
First of all congratulations on the beautiful new packaging for your range. With this change, what is your message about what Love Raw stands for?
Thank you so much, it’s been a huge transformation for us from our previous style of branding. LoveRaw is about food being in its purest and most natural state; no preservatives, no flavourings, no additives. We like keeping it simple and real.
Why is it important to you that your bars are organic?
When I lived in Spain I immersed myself into organic living. It was on my doorstep: farmers markets; even growing my own produce. I felt great, physically and mentally. We always use organic where we can however with some ingredients it’s difficult due availability and price fluctuations.
Which additives or fillers should we be looking out for on other bars that cheapen the product or make it less healthy?
Any refined or added sugars. If the bar is majority dried fruit it should be sweet enough. Dates are a common base ingredient for bars, they bind the bar well and give a natural sweetness however some brands use dates as a filler as its the cheapest ingredient. You will be able to taste this as the dates and sweetness will over power the other ingredients. Also look for natural flavourings; these can be made up of up to 100 ingredients and the extracts and essences used are not so natural.
There’s a huge debate over the level of sugar in modern Western diets. We totally agree that there is far too much. But it’s reached the point where we now find many people scared to eat a piece of fruit or, in our case, drink a juice containing any fruit. As your bars are sweetened with dried fruits like dates and figs, what’s your take on this?
Over the years there have been waves of negative press against elements of foods; carbs, fat, now it's sugar. I also agree there are so many foods unnecessarily with added sugar. When the media go against something, they portray an extreme case. Our bodies, especially the brain needs glucose/sugar. However everything should be consumed in moderation and when your body needs or craves it. The bars are more a of convenience food, have one when you have missed breakfast, pre/post gym, when you're on the go. As cliche as it sounds, eat them as part of a balanced diet with fruit, vegetables, healthy fats, carbs.