Radiance - The Juice Cleanse Co.

Loyalty//Pricing and Lead times//Packaging and Sustainability

Embarking on a client feedback project has been one of the most insightful and rewarding processes we’ve been through at Radiance. We’re fortunate to have so many loyal clients from the last 10 years, and when reflecting on our goals and intentions for the next 10 years –it was obvious to us that the decisions should be made by you, our clients.

We were thrilled with the feedback we received and feel more confident than ever that the changes we are making to the Radiance offering will help deliver a better service and experience than ever before.

Core Product and Service

It was wonderful to learn that our client base is equally as passionate about our core values – 99% of clients felt that it was important that our juices are raw and unpasteurised, and 99% felt that it was important that all our products are certified organic. These product characteristics are what defines a Radiance juice, and we promise they will never change.

We were also thrilled with the results our clients are achieving with their cleanses, and the level of returning clients we are welcoming back. Three out of four of you felt that a regular cleanse would be beneficial either monthly or quarterly. We are so pleased that our clients can see how beneficial incorporating cleansing into their lives is and are not just seeing our juices as ‘quick fix’ – which is unfortunately the goal of so many cleanse companies in the market.

We also learnt that 97% of you felt that a personal service is important from your cleanse provider. At Radiance, we devote a huge amount of our time to supporting clients pre, during and post cleanse to help achieve the best results possible in the long term. Hearing the feedback that this is valuedis wonderful for us.

Where we can improve

Earlier in the year, we committed ourselves to critically evaluating our packaging choices. It was great to discover that packaging sustainability is important not just to us, but to 98% of Radiance clients. Since Radiance was founded, we have always strived to choose the most environmentally friendly packaging possible. As just one example, we have always used 100% recycled, recyclable bottles for our juices. They are made from a recycled plastic which is BPA free, and we were really encouraged by it being the top preference of our clients (even compared to glass).

We are very aware of the environmental impact our industry has and want to strive to be a pioneer in sustainable juice deliveries. What we found interesting in our research was that some of our clients were unsure about the packaging choices we make, and whether we could be more sustainable (or not). Off the back of this, we are committing to doing a full packaging review – from our caps to our cool bags. We’ll publish this later in the year, so all our clients have full transparency about what packaging we use and why.

It was really insightful for us to understand how important it is to clients to be able to schedule a cleanse quickly, and conveniently. With the nature of our service – making juices individually to order for each client, we’ll never be able to deliver quite ‘on demand’ – but we are confident that there are ways we can help to reduce the order lead times without affecting product quality. Our team is working on some exciting new options, which will help facilitate clients having more options for deliveries at shorter notice. We understand how important this is and are working on making it happen.

We’re also very excited to announce that we will be re-launching a new loyalty scheme in 2019, to celebrate our 10^th year and to give back to our loyal and longstanding clients. Our goal for this is to help reward our clients, making cleansing more affordable on a regular basis so you’re able to reap the benefits all year around. So many of our clients are recommended by a friend, and this is how we’ve been able to grow organically over the past ten years. We’re so grateful for this and are looking forward to sharing more details of this with you all soon.

A huge thank you to all our clients who took part. We can’t thank you enough, and we’re looking forward to the next chapter of Radiance. 

This year marks our tenth anniversary celebrations, and what a decade it has been. From humble beginnings in 2009 when Radiance was founded by Clare and Christina, to our custom web platform and through to the present day, we’ve packed the last decade full of milestone, advancements in our juicing technology and always putting our customers first.

Look at our brand’s evolution through our infographic.

Today – we strive to produce the best quality, most nutritious and freshest organic juice cleanses available to the UK market. We pride ourselves on supporting our client pre, during and post cleanse to ensure their results are a long-lasting investment, not a quick fix.

Nothing screams Easter more than Simnel cake. We’ve found this amazing recipe from Modern Baker: A New Way to Bake by Melissa Sharp and Lindsay Stark, and it couldn’t be more perfect. Using unrefined sugar as well as spelt flour and superfoods too, it’s Simnel cake but not as you know it.

We’d love to see your culinary creations so make sure to tag us on Instagram in your Simnel cake pictures. 

Ingredients:

• 175g unsalted butter
• 175g coconut sugar
• 3 free-range eggs
• 175g spelt flour
• 175g sultanas
• 90g dried cranberries
• 30g dried goji berries
• zest of 1 lemon, grated
• 2 tsp baking powder
• 1 tsp mixed spice
• ½ tsp ground turmeric
• ½ tsp ground ginger
• ½ tsp ground cinnamon
• ½ tsp freshly ground black pepper
• pinch of salt

To decorate:

• Raw marzipan (see below)
• Honey or melted butter (for brushing)
• Edible flowers, such as nasturtiums and violets

For the raw Marzipan:

• 340g ground almonds
• 3-4 tbsp maple syrup
• 1 tsp vanilla extract
• 2-3 drops of almond extract (optional)

Instructions:

1. Preheat your oven to 170C/325F/Gas 3 and line a 20cm round, deep, loose-bottom cake tin with baking parchment.
2. Put all the ingredients into a large bowl. With an electric whisk, beat them together until well combined.
3. Pour the mixture into the prepared tin and smooth the top. Bake for 1 ½-2 hours until a skewer inserted into the middle comes out clean.
4. Leave the cake to cool in the tin for 10 minutes and then turn out onto a cooling rack.
5. Make the marzipan. Mix all the marzipan ingredients together to form a dough. Wrap in greaseproof paper and chill until ready to use.
6. Roll out the dough between two sheets of baking parchment to a thickness of 2-3mm. You don’t want to use flour to stop it sticking to the surface, and the paper will also make it easier to pick up.
7. Once it’s cool, use the cake tin as a template to cut out a round disc of raw marzipan.
8. Brush a little melted butter or honey over the top of the cake and lay the marzipan disc on top.
9. Use the remaining marzipan to make 11 equal-sized balls to decorate the top of the cake. You can use honey to stick these on as well.
10. Top the cake with edible flowers such as nasturtiums and violets.