Radiance - The Juice Cleanse Co.

We’re thrilled to announce positive changes that we’ve made here at Radiance in response to our 2019 client feedback questionnaire.

Two of the key things you told us would make a real difference to you were increased delivery options and being rewarded for being loyal clients to Radiance.

Well over 50% of you expressed a preference for a Monday start date. So, we are thrilled to now be able to offer this delivery option not just to London but to the rest of the UK too. From 1^st   July 2019, we will be offering a nationwide fresh Monday morning service with DPD.

We also listened to feedback that 73% of you felt that cleansing would be beneficial either monthly or quarterly, and that price was the main reason behind not being able to do so. We’re strong believers that our pricing needs to be aligned to our value to you, not based on our costs. We are truly passionate about our clients getting the maximum benefits from juicing as regularly as possible – and we learnt long ago to listen and trust our clients.

As a result, we’ve made the brave and bold decision to lower our pricing so you’re able to enjoy Radiance juices more regularly to get the most benefit and the best value from our service.

Alongside this, we’ve also been working on our client loyalty scheme. Our clients are the reason Radiance is where it is today, and we want to reward you! We know life can be busy, and codes and emails can be tricky to keep track of. So now we have one simple system, where for clients booking within three months of each cleanse (quarterly cleansing), you’ll receive an automatic 10% loyalty discount. 

With 10 years of experience behind us, and your feedback to validate it – we know you love the product, so we haven’t and won’t ever change anything here. We want to reassure you that our product offering, quality and service will always remain the same – we just hope you’ll be able to enjoy more of it.

May always brings us a treat in the form of two bank holiday weekends and the chance to really reset and rest. With two three-day weekends take some time out and focus on what you want to achieve. If part of that is a better healthy lifestyle balance, then a cleanse is a great start.

Over the bank holiday we adjust our delivery options a little:

·        Last Delivery will be Friday 24^th May (morning)

·        Recommence on Tuesday 28^th May (London) Wednesday 29^th May (Nationwide)

Make sure to enjoy your bank holiday weekend, life is all about balance after all. 

Loyalty//Pricing and Lead times//Packaging and Sustainability

Embarking on a client feedback project has been one of the most insightful and rewarding processes we’ve been through at Radiance. We’re fortunate to have so many loyal clients from the last 10 years, and when reflecting on our goals and intentions for the next 10 years –it was obvious to us that the decisions should be made by you, our clients.

We were thrilled with the feedback we received and feel more confident than ever that the changes we are making to the Radiance offering will help deliver a better service and experience than ever before.

Core Product and Service

It was wonderful to learn that our client base is equally as passionate about our core values – 99% of clients felt that it was important that our juices are raw and unpasteurised, and 99% felt that it was important that all our products are certified organic. These product characteristics are what defines a Radiance juice, and we promise they will never change.

We were also thrilled with the results our clients are achieving with their cleanses, and the level of returning clients we are welcoming back. Three out of four of you felt that a regular cleanse would be beneficial either monthly or quarterly. We are so pleased that our clients can see how beneficial incorporating cleansing into their lives is and are not just seeing our juices as ‘quick fix’ – which is unfortunately the goal of so many cleanse companies in the market.

We also learnt that 97% of you felt that a personal service is important from your cleanse provider. At Radiance, we devote a huge amount of our time to supporting clients pre, during and post cleanse to help achieve the best results possible in the long term. Hearing the feedback that this is valuedis wonderful for us.

Where we can improve

Earlier in the year, we committed ourselves to critically evaluating our packaging choices. It was great to discover that packaging sustainability is important not just to us, but to 98% of Radiance clients. Since Radiance was founded, we have always strived to choose the most environmentally friendly packaging possible. As just one example, we have always used 100% recycled, recyclable bottles for our juices. They are made from a recycled plastic which is BPA free, and we were really encouraged by it being the top preference of our clients (even compared to glass).

We are very aware of the environmental impact our industry has and want to strive to be a pioneer in sustainable juice deliveries. What we found interesting in our research was that some of our clients were unsure about the packaging choices we make, and whether we could be more sustainable (or not). Off the back of this, we are committing to doing a full packaging review – from our caps to our cool bags. We’ll publish this later in the year, so all our clients have full transparency about what packaging we use and why.

It was really insightful for us to understand how important it is to clients to be able to schedule a cleanse quickly, and conveniently. With the nature of our service – making juices individually to order for each client, we’ll never be able to deliver quite ‘on demand’ – but we are confident that there are ways we can help to reduce the order lead times without affecting product quality. Our team is working on some exciting new options, which will help facilitate clients having more options for deliveries at shorter notice. We understand how important this is and are working on making it happen.

We’re also very excited to announce that we will be re-launching a new loyalty scheme in 2019, to celebrate our 10^th year and to give back to our loyal and longstanding clients. Our goal for this is to help reward our clients, making cleansing more affordable on a regular basis so you’re able to reap the benefits all year around. So many of our clients are recommended by a friend, and this is how we’ve been able to grow organically over the past ten years. We’re so grateful for this and are looking forward to sharing more details of this with you all soon.

A huge thank you to all our clients who took part. We can’t thank you enough, and we’re looking forward to the next chapter of Radiance.